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Affiliate marketing in India is experiencing a massive surge in 2025. With the rise of digital-first audiences, the e-commerce boom, and more creators seeking sustainable income, finding the top affiliate programs in India has become a key business strategy. These programs allow you to promote products your followers already love while earning commissions—often without needing to create your own products.
If you’re looking to dive into affiliate marketing in India, this guide will walk you through the top 5 programs in the country, and how they’re working wonders for creators.
At a Glance: Top Indian Affiliate Programs
| Program | Niche | Commission Rate | Cookie Duration |
|---|---|---|---|
| Ajio Affiliate Program | Fashion / Gen Z | Up to 8.5% | 7 Days |
| Flipkart Affiliate Program | Electronics / General | 1% – 15% | 24 Hours |
| Nykaa Affiliate Program | Beauty / Skincare | 5% – 12% | 7-30 Days |
| Myntra Affiliate Program | Fashion / Lifestyle | 2% – 10% | 24 Hours – 7 Days |
| Giva Affiliate Program | Jewelry / Gifting | Up to 15% | 30 Days |
What to Look for in the Top Affiliate Programs in India
Before you join, it’s crucial to evaluate programs based on these factors (which we’ve included for each program below):
- Commission Rate: The percentage you earn per sale. Don’t just look for the highest number—a 10% commission on a product people actually buy is better than a 50% commission on a product no one wants.
- Cookie Duration: This is the “memory” of your link. If a user clicks your link, a 30-day cookie means you get paid if they buy anytime within the next 30 days. A 24-hour cookie (like Flipkart’s) means they must buy within 24 hours. Longer is always better.
- Brand Relevance: Does this brand actually fit your niche and audience? Promoting a finance app to your fashion followers will break their trust.
- Payout Method & Threshold: How will you get paid (e.g., direct bank transfer)? And what is the minimum you must earn (e.g., ₹1,000) before they send you the money?
1. Ajio Affiliate Program
Ajio is a powerhouse in the Indian fashion market, with a massive catalog that ranges from streetwear to luxury items. Backed by Reliance, it’s a trusted name that continues to attract a growing audience, especially Gen Z and young adults.
Why it’s great for creators:
- Earn up to 8.5% commission: This is a solid payout for fashion-centric creators.
- Seasonal sales: Ajio has frequent sales and discounts, perfect for creators to promote during festivals like Diwali or special promotions like ‘Ajio Big Fashion Days.’
- Massive Gen Z appeal: Creators targeting fashion-conscious millennials and Gen Z can leverage Ajio’s extensive range.
Creators like Sakshi Sindwani, a popular fashion and lifestyle influencer, can easily work with Ajio’s affiliate program to promote trendy fashion items to her audience. Whether it’s a styling video on Instagram or a YouTube haul, Ajio’s collection aligns perfectly with her community.
2. Flipkart Affiliate Program
Flipkart is an e-commerce giant in India, offering a range of products—from electronics to home essentials. If you’ve been following the rise of creators focusing on tech and gadgets, Flipkart’s affiliate program is a goldmine.
Why it’s great for creators:
- Up to 2.3% commission: While the percentage may seem smaller compared to others, Flipkart’s massive catalog and high conversion rate during festivals make it a lucrative program.
- Seasonal discounts and festive sales: Flipkart’s sales during festive periods (like Diwali and Republic Day) mean higher traffic and conversions.
Shrads, a popular YouTuber known for her tech reviews, can use Flipkart’s affiliate links to recommend the best gadgets, laptops, or home appliances to her audience. Given Flipkart’s massive selection and regular discounts, her followers trust her honest reviews—making her affiliate links a seamless recommendation.
3. Nykaa Affiliate Program
Nykaa has become synonymous with beauty, skincare, and wellness products in India. Whether it’s makeup, skincare, or haircare, Nykaa is where many beauty enthusiasts go to shop.
Why it’s great for creators:
- Earn up to 12% commission: Beauty and skincare influencers can benefit greatly from Nykaa’s higher commission structure.
- Diverse range of products: Nykaa features a wide selection of international and Indian brands, making it easy to appeal to diverse audiences.
- Millennial and Gen Z popularity: With a huge customer base among young adults, it’s a great fit for creators in the beauty space.
Kritika Khurana, a beauty and lifestyle influencer, can use Nykaa’s affiliate program to promote new makeup launches or skincare routines. Nykaa’s regular sales, like the Nykaa Pink Friday Sale, give her the perfect opportunity to create sponsored content around discounts while earning commissions on the sales.
4. Myntra Affiliate Program
Myntra is another key player in India’s fashion market, with a massive following among shoppers looking for trendy and stylish clothing. Myntra’s celebrity collaborations and exclusive collections make it a go-to destination for fashion enthusiasts.
Why it’s great for creators:
- Earn up to 2.3% commission: While the commission might not be the highest, Myntra’s frequent sales, exclusive collections, and high conversion rates during events like End of Reason Sale can lead to significant earnings.
- Targeted campaigns: Myntra often partners with influencers for exclusive promotions, which could work well for creators who have a fashion-centric audience.
Creators like Sari Pathania, a makeup, fashion, skin & hair vlogger, can use Myntra’s affiliate program to showcase new trends or ‘outfit of the day’ posts on Instagram. As Myntra is known for its flash sales and discount events, she can easily create content around these occasions, maximizing her commission.
5. Giva Affiliate Program
If you’re a creator focused on fashion, lifestyle, or gifting content, Giva’s affiliate program should be on your radar. Giva offers elegant, silver, gold-plated, and lab-grown diamond jewelry that appeals to those looking for high-quality, yet affordable, jewelry options.
Why it’s great for creators:
- Earn up to 15% commission: Jewelry has one of the highest average order values, which means a greater payout for creators.
- Gift-worthy products: With many looking to buy jewelry for festivals, birthdays, or anniversaries, Giva’s collection is perfect for creators in the gifting space.
- Long 30-Day Cookie: Giva offers a generous 30-day cookie, meaning you get credit for a sale long after the initial click.
Sakshi Sindwani and other lifestyle influencers can use Giva’s affiliate program to recommend stunning jewelry pieces for various occasions—be it a wedding, anniversary, or Diwali celebration.
Why These Programs Work in 2025
- Hyperlocal Appeal: All these brands have strong brand presence and trust across a wide range of Indian cities, making them an excellent fit for creators who have diverse follower bases.
- Festive & Seasonal Highs: Sales during major events like Diwali, Republic Day, or Black Friday are a big win for affiliate marketers. Creators can leverage these high-traffic periods to promote products and boost their earnings.
- Mobile-First Audience: India has a predominantly mobile-first audience. These affiliate programs are optimized for mobile consumption, meaning creators can easily monetize their Instagram, YouTube, or WhatsApp traffic.
How to Get Started with Affiliate Marketing in India
1. Choose a Platform: Sign up with an affiliate network like Admitad India to get access to various programs.
2. Apply to Top Programs: Once you have your account set up, apply to the affiliate programs of brands like Ajio, Flipkart, Myntra, Nykaa, or Giva.
3. Create Engaging Content: Create content that shows real product usage. For instance, a tutorial on skincare featuring Nykaa, or a fashion haul with Myntra pieces, works well across Instagram Stories, Reels, YouTube, and blogs.
4. Track Performance: Keep an eye on clicks, conversions, and commissions. Tools like Admitad’s dashboard can help you analyze your results and fine-tune your strategy.
The Future of Affiliate Marketing in India
The future of affiliate marketing in India is bright, with creators already making anywhere between ₹10,000 to ₹1 lakh per month—or more—depending on their niche and audience size. With the right affiliate program and an authentic approach to content, you could turn affiliate marketing into a sustainable income stream that complements brand deals.
The best part? You don’t need to create a product or manage inventory. By promoting what your audience already loves, you’re turning recommendations into income. For creators like Sakshi Sindwani, Shrads, or Kritika Khurana, affiliate marketing provides a fantastic opportunity to build a diversified revenue stream.
So, if you’re ready to monetize your passion, pick the right affiliate programs… and then manage them all with the right tool.
